What is digital marketing anyway? A lot of people are confused if it is already considered digital marketing if you are already promoting through social media. However, this is not simply opening an account on Twitter or Facebook or any other platform. It takes more than that. To simplify, digital marketing is basically promoting brands using online mediums and digital channels.
The field of digital marketing includes a complete multitude of elements such as mobile phones, online collateral, email marketing, social networks and many more. It has lots of advantages that is why many prefer using this means. Firstly, it is a type of direct marketing. Second, it is actually possible to create customized messages which further can be personally tailored for each recipient.
This approach will allow you to measure quantitative results providing you information about who received the messages, at what time, from which part of the world and what actions the viewer had as a result of your initiative. The traditional marketers are hesitant in using digital marketing strategies because they are not so familiar with the concept yet. On the other hand there are the digital age aficionados who believe that implementing online marketing strategies definitely helps them to bring more business.
Since the earlier years, marketing is already an imperative part of whatever type of business. You cannot expect a person to purchase your product if they are not aware of what you have even if it is a necessity on their part. Be it a large retail store or the little store in the neighborhood selling fresh cakes, everyone is realizing the advantages that digital marketing offers and building their online identity. In this age, if you are not leveraging the advantages of digital marketing, then you are surely missing out on something that is really important. The Verge