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Web Design and SEO for the Noob

Web Design for DummiesLots of people these days are talking about web design and search engine optimization. The fact of the matter is that as technology expands, the internet has become one of the most important places to turn to when looking for restaurants, local services, shops, information and much more. Well the guys at decided to give some of their top tips for the noob (aka the newcomer). Here they are:

Convenience over aesthetics

It’s important when you build a website that you ensure it’s convenient for the user. That means that it can’t be slow and it means that you shouldn’t use things that pop out at the user (unless this has been tested already). When you first start a website you’re going to create sort of a rough draft. That means that you’re creating a layout and content that you believe would attract new customers and keep them on your website. After you do some testing (through programs like crazy egg and Google Analytics) you can go ahead and adjust our content and test to see what performs best.

Larger companies do this all the time. It is sometimes referred to as A/B testing. The concept is to test different types of content on your website to see what gets more engagement. There are many programs available that will help you do this. You don’t have to spend thousands of dollars to get it done! If you hire an SEO or web design company to work with you, they will probably have some kind of package that includes this.

The point of aesthetics is brought up here because often times a business owner will put a lot of attention on making their website beautiful. They’ll purchase large images that dramatically slow down a website, they’ll install flashy plugins that create these really cool animations, and they’ll place their content in all the wrong places for the sake of making their website look amazing. The problem here is that it slows down a website. It can also be a problem for your potential market if they go to a website that doesn’t appear to have anything to do with what services or products you offer.

Plan out your pages before building

The guys at Nashville Web Design specialize in WordPress web design and mention here that when working it WordPress it is very easy to make changes if you make a mistake. But in most cases you could save yourself a tremendous amount of time if you plan out your web pages before you build them.

If you were a painting contractor and you decided that you wanted to a build a website, the first instinct you may have would be to create one big page that talks about all of your services. This is a big problem. Search engines actually look for organized websites to put at the top. That means you should have a page dedicated for new visitors (home page) that compels them to move forward and hear more about your services. You should also have a page that lists out your services (like a services page). Then you should have a page for each of the services that you offer. If you do residential painting, you should make a page for it. If you do commercial painting, that should also have a web page. If you paint decks and fences, make sure you have a page for that too.

You can even break down your pages further and have a page dedicated to painting the exterior of a house and another page dedicated to painting a home interior. If you really wanted (but this probably isn’t necessary) you could take it even a step further and create a page dedicated to different rooms within a house.

The point is that if you plan this all out in advance, you won’t find yourself deleting pages, re-creating pages, editing pages etc. You’ll save yourself a lot of time by just having it all planned out in advance!

The guys at Nashville Web Design use these strategies in all of their web design work. They say that the above is the very foundation that you need in every design. With this information you can start planning your new website!

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Marketing Tips for Contractors – Get the Phone Ringing!

Contractor LeadsSo it’s May and contractors across the country are working like mad because everyone knows that it’s the “busy season”. Although this might be true, it’s unfortunate that most contractors slow down when the weather starts cooling. That’s right, what’s a contractor to do when Winter comes around and there’s no work left? Here’s a few marketing tips that contractors can use, provided by Franklin Web Design.

Create Service Contracts for More Work

One landscaping contractor in Franklin uses service contracts to keep up the work throughout Winter. In fact, he claims that without the service agreements that he has in place, his company would have almost no work over Winter. Because of these service agreements he manages to keep his employees busy all year long.

Unfortunately service agreements come easier for some companies than others. Plumbers are notorious for having service agreements. They also have the virtue of receiving calls for frozen pipes in the winter. Roofing companies often get calls for ice dams that melt and cause flooding in a house. However painters and electricians don’t always get calls in the slow seasons, but it doesn’t mean that they can’t.

A painter might be able to outweigh the slow season by up-selling warranties on their work and stashing away that money. It would require that you have a good idea of how long your work will last so that selling warranties would mainly be a profitable endeavor.

Search Engine Optimization for Your Business

The SEO industry is one of the fastest growing industries in the world. The reason for this is that when an SEO campaign is completed, your company receives massive exposure. You spend a certain amount of marketing dollars over time and in the end you no longer have to spend those marketing dollars and yet you still receive exposure. During slow seasons this is very important. While many contractors are desperate for work, the guy at the top of Google, Bing and Yahoo is receiving free exposure. While ABC Contractor is spending hundreds of dollars on ads to try to get work over Winter and losing money, ZYX Contractor is spending no money and getting the occasional call.

Zing Marketing does web design and SEO for a painting company in Omaha Nebraska and says that in a few short months they had managed to achieve some of their SEO goals in terms of keyword rankings. They expect to achieve much more over the coming months, which will drive traffic and sales to the company all throughout the year and the years to come.

Some contractors like to do their own SEO, however this is often frowned upon. The national average for SEO spend in the contractor industry is about $1,200/month, however contractors who do their own SEO often spend up to $1,700/month due to errors made that need to be corrected. In some cases an entire website needs to be rebuilt, while in other cases links need to be removed. However, on occasion there are contractors who really do their homework and succeed in their own SEO. In fact, it’s not uncommon for these contractors to take up SEO as a full-time career!

Bing, Yahoo and Yelp

SEO doesn’t always end at Google. Some companies want to completely dominate their market. You can apply a lot of SEO knowledge to other search engines like Bing, Yahoo and Yelp. These places are often used for finding contractors. Bing and Yahoo don’t receive a lot of search traffic, but by being at the top you can expect a little bit of work to come in on occasion.

When it comes to advertising, these platforms may yield some return. However Yelp has built a reputation for generating little to no return on investment, and we do not recommend them.

Pay Per Lead

When it comes to companies that sell leads, it’s important to use companies that will work with you exclusively. Although the price per lead may be higher, they’re often much better quality. Working with companies like HomeAdvisor and Thumbtack may cost you much more in the long run because they sell leads to several different companies. The person who has the lowest price often ends up getting the work.

Overall a pay per lead campaign can be very profitable for companies because all the leg work and SEO is already done by another company. However the only problem is that once you stop paying for leads, you stop receiving leads whereas SEO holds its value much longer.

What to do Next

Check in regularly for marketing updates for contractors! We’re always seeking out advice from the very best in the SEO and Digital Marketing industries. We thank Franklin Web Design for their advice here today and we invite them back to give more info any time! Be sure to share and subscribe!


Tough To Find

Film Studios In Toronto

Toronto is definitely a premier place for a few TV and movie films. Starting from the Police Academy films to the popular Degrassi series the Queen City continues to host a few of the top Hollywood and Bollywood productions. With its signature skyline composed of the CN Tower and Sky Dome, the place provides an ideal foundation for motion pictures, documentaries, along with other movie productions. While you will find a few movie studios in Toronto, there are other options offering superb scenery and images. This includes the many farms that blanket the place, along with suburban areas and the exciting downtown area. 

 Different Picture Shooting Websites 

Whether filming a picture or docudrama, GTA has innumerable destinations that can truly capture the charisma and substance of each shot. For example, the Dundas and Hamlet areas are amazing for student movies of topics and classes. With the zombie style continuing to rise in world-wide reputation, you will find nearby farms offering ideal backdrops to all of the gore and bloodsheds. Film directors have also heralded GTA for offering landmarks and areas that catch both tradition and modernity at its best. This includes but not limited to:

 Chinatown University Street Little Italy The Hamlet. 

Bayview along with the Lake Shore area. 

Brampton, Mississauga, Markham, along with other residential areas which are amazing for household and holiday based movies. 

CN Tower Exhibition Ground Sky Dome and other venues for sports films and documentaries

The GTA Skyline that has been showcased in countless films, television shows, situation comedies, documentaries, science fiction images and much more

Film Companies in Toronto

There are several movie companies in Toronto that always try to host numerous films and television series. Some of the top galleries include Pinewood, Wallace, Revival 629 and much more. From CGI and SFX to commercials and company advertisements, these companies do all of it. They also feature advanced and cutting-edge filming gear and accessories, including big displays, 3D cameras, lighting and other parts. While this might seem excellent for any burgeoning or present movie maker price is certainly a thing to consider when leasing these companies. There are also more factors that come in to play, including budgeting, facilities time, staff, and how many times a picture or scenes are permitted to be shot before you go to enhancing and cutting

 Price – Affordable Filming Alternatives 

With all this in mind, wouldn’t it maybe not make more  sense to picture your goods outside or in price ; cost-effective venues? While you will certainly need licenses and other lawful paperwork, the prices can be far below the cost of shooting in conventional film galleries. Many student picture products also blast on sight, and never need licenses or consent from the Mayor and city filming offices. While the choice is ultimately yours to produce, GTA is an excellent area with immaculate scenery and several film shooting alternatives. You just have to find a very good place that correlates with your various movie, television show, or other media-based jobs. 

 To find out more on GTA filming projects, just check the Net or nearby vacation instructions to help you with your movies and projects.