Lots of people these days are talking about web design and search engine optimization. The fact of the matter is that as technology expands, the internet has become one of the most important places to turn to when looking for restaurants, local services, shops, information and much more. Well the guys at NashvilleWebDesign.xyz decided to give some of their top tips for the noob (aka the newcomer). Here they are:
Convenience over aesthetics
It’s important when you build a website that you ensure it’s convenient for the user. That means that it can’t be slow and it means that you shouldn’t use things that pop out at the user (unless this has been tested already). When you first start a website you’re going to create sort of a rough draft. That means that you’re creating a layout and content that you believe would attract new customers and keep them on your website. After you do some testing (through programs like crazy egg and Google Analytics) you can go ahead and adjust our content and test to see what performs best.
Larger companies do this all the time. It is sometimes referred to as A/B testing. The concept is to test different types of content on your website to see what gets more engagement. There are many programs available that will help you do this. You don’t have to spend thousands of dollars to get it done! If you hire an SEO or web design company to work with you, they will probably have some kind of package that includes this.
The point of aesthetics is brought up here because often times a business owner will put a lot of attention on making their website beautiful. They’ll purchase large images that dramatically slow down a website, they’ll install flashy plugins that create these really cool animations, and they’ll place their content in all the wrong places for the sake of making their website look amazing. The problem here is that it slows down a website. It can also be a problem for your potential market if they go to a website that doesn’t appear to have anything to do with what services or products you offer.
Plan out your pages before building
The guys at Nashville Web Design specialize in WordPress web design and mention here that when working it WordPress it is very easy to make changes if you make a mistake. But in most cases you could save yourself a tremendous amount of time if you plan out your web pages before you build them.
If you were a painting contractor and you decided that you wanted to a build a website, the first instinct you may have would be to create one big page that talks about all of your services. This is a big problem. Search engines actually look for organized websites to put at the top. That means you should have a page dedicated for new visitors (home page) that compels them to move forward and hear more about your services. You should also have a page that lists out your services (like a services page). Then you should have a page for each of the services that you offer. If you do residential painting, you should make a page for it. If you do commercial painting, that should also have a web page. If you paint decks and fences, make sure you have a page for that too.
You can even break down your pages further and have a page dedicated to painting the exterior of a house and another page dedicated to painting a home interior. If you really wanted (but this probably isn’t necessary) you could take it even a step further and create a page dedicated to different rooms within a house.
The point is that if you plan this all out in advance, you won’t find yourself deleting pages, re-creating pages, editing pages etc. You’ll save yourself a lot of time by just having it all planned out in advance!
The guys at Nashville Web Design use these strategies in all of their web design work. They say that the above is the very foundation that you need in every design. With this information you can start planning your new website!
If you enjoyed this post make sure to share it! We love meeting new fans!